May 11, 2010

Brand Integrity

Written by Boyd Bailey

Thoughts from daily Bible reading for today- May 11, 2010

Brand Integrity… “A good name is more desirable than great riches; to be esteemed is better than silver or gold. Proverbs 22:1

What is my personal and professional brand? Are they the same? Do they align around the glory of God? My brand integrity is based on my promise to be who I claim to be. If I claim to be a person of compassion, do I show up when friends and family are suffering? If my ministry or business promises an excellent product, service and delivery, do I stand by my professional guarantee? Brand integrity creates value, admiration and loyalty.

However, if we over promise and under deliver, overtime brand loyalty erodes and once enthusiastic fans defect to a more effective service. For example, a well-meaning leader in the community can over commit to serve on multiple boards. Then he or she finds themselves missing meetings and not engaging in the culture of the organization. Their personal brand becomes tarnished and it reflects badly on their professional brand.

So, have you defined your personal and professional brand? How are you perceived and does it align with how you see yourself? What is the Lord’s desire for your branding? Your brand name is what distinguishes you from others who serve in your space. Is your distinctive relational care? If so, continue to build on this personal value with increased attention on those you serve. Do you draw out emotional engagement from the content you create? Then perhaps you make it easier to access and organize your writings.

Lastly, look for brand integrity in those who represent you in the field, on your staff and on your board of directors. Do they enhance your brand with their character and commitment or do they dilute its reputation? It’s better to have an empty role than to fill it with the wrong person. Don’t be in rush to grow your organization beyond its brand integrity. A good name at home and work is the brand that gives God the glory!

“Let love and faithfulness never leave you; bind them around your neck, write them on the tablet of your heart. Then you will win favor and a good name in the sight of God and man” (Proverbs 3:3-4).

What is my personal and professional brand? By God’s grace do I deliver with integrity?

Related Readings: Psalm 52:9; Ecclesiastes 7:1; Acts 9:36; 1 Timothy 3:7; Revelation 3:1

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